Content Rules, But Common Sense Rocks - C.C. Chapman Track Keynote at BlogWorld LA 2011
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Uploaded by randomfoo on Dec 3, 2011
C.C. Chapman from http://www.cc-chapman.com gives a keynote address at BlogWorld 2011 about the importance of engaging content, but more importantly the need for common sense, good manners and basic business skills to run successful online marketing campaigns.
Lots of examples of brands that have done it wrong and some that have done it right.
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