Melanie Rudd: How Awe Expands Our Perception of Time

Melanie Rudd, a final-year PhD candidate at the Stanford Graduate School of Business, explains how experiencing moments of awe expands our perception of time and alleviates feelings of "time famine." Rudd developed on her research with Jennifer Aaker, General Atlantic professor of marketing at the Stanford GSB and Kathleen Vohs at the University of Minnesota.

How can we alleviate feelings of time shortage? 0:05
What is awe? 1:07
How does awe expand our perception of time? 1:58
What misperceptions do we have about time? 2:42

Read the research (PDF): http://goo.gl/zPlgw

Learn more about professor Aaker's research: http://faculty-gsb.stanford.edu/aaker...

• Category

  Education

[brod2man]

Great video.

However, knowing that it is being used for business strategies makes me want to slam my head against an awe inspiring mountain.

[Miles Belgrade]

This is BS. This looks like a tool that business leaders are using to make people think that if they feel overwhelmed with too much work, they will just consider it "awe" and fool themselves into thinking that it is all ok and they "have more time". Melanie, You call Awe a positive emotion, but are you too young to remember the invasion of Iraq which was dubbed "shock and awe"? I think the Iraqis felt neither positive nor did they feel like they had more time on their hands at those moments

[Jonas Koblin]

Hello! What's an easy why to trigger Awe? Do you have a collection of Awe content I can share with my team on an hourly basis to make all our work life's appear to be longer?

[Rapidparts]

i can feel it !! Awe......

[bootypop1011]

I love the energy and enthusiasm in her speech. She really embodies the "awe" she's talking about.