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La Otra Copa - América Móvil

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Uploaded on Nov 24, 2011

Acción para América Móvil en 9 países de Latinoamérica. La idea jugar el partido de tu vida después de la final de la Copa América 2011 en Buenos Aires. La acción digital transcurrió en redes sociales (facebook, twitter, youtube) y los participantes debían subir un video demostrando sus habilidades en una app de facebook, los mas votados de cada país viajaban a Buenos Aires, asistían a la final de la Copa América y jugaban un partido en el emblemático estadio de River Plate.

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