Ah Nom Nom: Philly's RITA's - Ice :: Custard :: Happiness

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Taken from http://www.ritasice.com:

The Rita's Water Ice Story

The story of Rita's Italian Ice dates back to the sweltering summer of 1984 when Bob Tumolo, a former Philadelphia firefighter, decided to open a small Italian Ice business to augment his income. Tumolo opened his first store in Bensalem, Pa. and named the business after his wife, Rita.

Bob and his mother, Elizabeth, set to work making their product fresh daily. They collaborated to perfect the flavors and consistency of the frozen treat. The mother and son team added chunks of fresh fruit to the recipes and threw away any unused product after 36 hours. The Italian Ice, also referred to as water ice, was a big hit with Philadelphians, who are arguably the most discriminating water ice eaters in the United States.

Although Bob began by selling the made fresh daily Italian Ice from a small porch window, he and his brother John had opened three stores in the Philadelphia area by 1987. Soon, customers started approaching Tumolo, wanting to know how they could own a Rita's Water Ice. In 1989, Tumolo started franchising the business, and by 1996, Rita's had grown to more than 100 stores in nine states.

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