Innovation and Fast-followers - explained by Fisher College of Business

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
404 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 18, 2009

Michael Bills, professor at Fisher College of Business at The Ohio State University, discusses how the "first-mover" advantage, fast-followers, and innovation are related. Timing is everything, so shelving ideas is a common practice to capitalize on consumer trends and markets. In today's economy, gaining brand loyalty is tough but needs to happen. Fast-followers have a much harder time now than ever before.

http://fisher.osu.edu/execed/

Category:

Education

Tags:

License:

Standard YouTube License

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more