Forrester Webinar - The ABCs of Marketing Analytics

Sam Boonin, VP of Marketing at GoodData and Surresh Vittal, Vice President and Principal Analyst at Forrester Research share best practices for building great marketing dashboards and review how GoodData uses marketing analytics to "walk the talk" of running a metrics-driven business. Topics covered include:

-The metrics you need to have at your fingertips to succeed
-How to ensure you, your organization and your company have right view of the metrics that matter
-The technology choices you can make in order to collect, analyze and act upon customer data
-How to get started and what can you do today

Category:

Science & Technology

Tags:

• Forrester
• Webinar
• The
• ABCs
• of
• Marketing
• Analytics