Walmart - "Dancer"

Walmart knows that music is an enormous cultural connector for Latinos young and old. In this heart-warming story, our mom knows how her daughter carries the music within and quietly enjoys the fact that, thanks to Walmart's every day low prices, she can nurture her little girl's love of music by bringing home Shakira's her new album, "The Sun Rises." Check out this spot created for our esteemed client that aired during the broadcast of the Latin Grammys.
CREDITS:
Client: Walmart
Spot Title: Dancer
Chief Creative Officer: Alex López Negrete
Vice President / Creative Director: Javier Gonzalez-Herba
Creative Director: Fernando Osuna / Olga Reyes
Director of Broadcast Production: Marlo Baker
Broadcast Producer: Claudio Milczewski
Production Co: The Artists Company
Executive Producer: Mark Castro
Directors: Leonardo Ricagni
Account Services: Frank Sendra / Executive Group Account Director
Deanna Canedo / Account Director
Melissa Gonzalez / Account Supervisor

Category:

Entertainment

Tags:

• latin grammys
• walmart
• lopez negrete
• hispanic advertising
• hispanic marketing
• spanish