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MSF Boy - new cinema ad from MSF UK

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Uploaded by on Aug 13, 2009

This ad, generously made for free by McCann Erickson and kindly given cinema time for free by Pearl and Dean and Digital Cinema Media, is a different approach from MSF UK. We realise that the ad could be considered very disturbing, but feedback so far suggest positive and negative attitudes in fairly equal measure. What do you think?

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Nonprofits & Activism

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Standard YouTube License

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All Comments (4)

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  • Wow, that little boy's sobs are really heart-wrenching..

    This is the kind of vid that gets through I think, as it packs an enormous emotional impact to the audience.

  • This is the most emotional video I've ever seen.

  • Watch for the 24-hour blogtv round-the-world charity show for MSF, that will be in September.

    Check dprjones channel for information video.

  • o.o... There really are no words that do justice to the level of atrocity that occurred here.

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