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Lawrence Atienza Photography (Beauty War Zone Photo Shoot)

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Uploaded by on Oct 12, 2008

http://www.lawrenceatienza.com

Thanks to the crew and models.

CREW
Photo assistant/video camera man: Jonathan/Reece
MUA/hair stylist: Grace

MODELS
Bad female: Diane
Good female: Heather
Crazy female: Samantha

Below are pre-shoot plans for an upcoming shoot which will showcase the females fight for beauty at their declared war-zone.the salon.

ITEMS/MESSAGES TO COMMUNICATE IN IMAGES
1. Healthy Hair
2. Edgy Hair Styles
3. Beauty Products (Lipstick etc..)
4. Beauty Salon
5. Jealousy of Beauty
6. Envy of Beauty
7. Evils of Beauty

THEME: Beauty War
SERIES THEME TITLE: Beauty War Zone
CONCEPT: Three females of different persona (Good , Bad, Crazy) collide in a beauty salon.
SUBJECTS: Various Beauty products and Hair/Hair styles
MODEL APPAREL COLOR SCHEME: Green, Blue,Yellow, Black
SPECIFIC APPAREL REQUIRED FOR MODEL TO BRING:
(Good Female = puffy material something light and friendly colorful yellow or green or mixture of the two)
(Bad Female = clean lines, flat material edgy in design: colors Blue and black)
(Crazy Female = Messy apparel rainbow color scheme bright colors)
DATE: September 21,2008
TIME: 11AM 4PM
LOCATION : Salon in Burbank, California (address will be provided to selected models)
HAIR STYLIST AND MUA: Provided
DRINKS AND SNACKS: Provided

LOOKING FOR: Models of different ethnicities with medium to long hair.

THERE WILL BE A TOTAL OF 2 SCENES WITH NUMEROUS IMAGES PER SCENE. Below are the concepts and details to date as you can see we dont have much time for each Scene so there will only be a few concepts per scene.

SHOOT SCHEDULE
Please eat lunch before shoot.
Snacks and bottled water will only be provided during the shoot.

Arrive at Salon.: 11AM
Makeup/Hair & model release signing: 11AM-12PM for all three models
Test solo photos: 11AM-12PM each model rotates per completion of makeup and hair.

SCENE 1: WAITING (12:00PM 1:00PM)
MODELS: TWO (good & bad)
BACKGROUND: Hair Dryer chairs, brick wall with multiple glass square windows
STORY: The good female and bad female are sitting on the black empty hair dryer chairs.

PRODUCT/MESSAGE SHOWCASE: Waiting is not fun and people will get restless and do crazy things.
TRIPOD: YES
MAIN LENS TYPE: Telephoto 70MM-200MM
IMAGE 1:(12:00PM-12:20PM) (Hair) Good female and Bad female sitting on hair dryer chairs with one empty chair between them and they are holding fashion magazines. Good female has a disgusted look and Bad female has an evil grin. (Note to self: take multiple images of different variations of expressions) e.g. capture images of models gaining eye contact while reading the magazines, sneaking a peak of what the other person is reading etc.. play out the scene and continue to shoot)
FRAME: Landscape (also take some portrait)when shooting portrait have models sit next to each other.) For portrait, top right and left of frame will be copy space.
TOP LEFT Hair dryer (slight blur) good female (in-focus) F5.6
TOP RIGHT Hair dryer(slight blur) bad female (in-focus) F5.6
BOTTOM RIGHT Bad female legs and shoes. (slight blur)
BOTTOM LEFT Good female legs and shoes(slight blur)
LIGHTS SETUP: Large Softbox 3 feet directly above models, use fill if necessary.
BREAK: 12:40P- 1:00PM

SCENE 2: SABOTAGE (1:00PM-3:00PM)
MODELS: THREE
BACKGROUND: Hair dryer chairs area. (extreme blur, but enough to make out the chairs and windows.
STORY: The good female took the bad females turn so the bad female is now doing anything she can to ruin the good females beauty appointment.
PRODUCT/MESSAGE SHOWCASE: Hair and Beauty products/ It is not good to cut linesKarma
MAIN LENS TYPE: 50MM-85MM
IMAGE 1:(1:00PM-1:30PM) Good female is sitting in hair cutting chair as Crazy girl (stylist) is about to fix her hair and apply makeup and then you see the bad girl whispering in the ears of the stylist and bribe her to accidentally ruin the good females hair. (Note to self: take multiple images of different variations of expressions)
FRAME: Landscape Orientation (also take some in portrait)
TOP LEFT Crazy Girl top half far left while Bad girl is whispering in her ear (in focus) f5.6
TOP RIGHT wall for white space (heavy blur)
BOTTOM RIGHT chair area (heavy blur)
BOTTOM LEFT Nose up of good girl (light blur)

BREAK 1:30PM-2:00PM

IMAGE 2:(2:00PM-3:00PM) Good female is sitting in hair cutting chair as Crazy girl (stylist) is about to fix her hair and apply makeup and then you see the bad female take the scissors from the stylist and starts cutting he good females hair. (Note to self: take multiple images of different variations of expressions)
FRAME: Portrait Orientation
TOP LEFT Crazy female top half trying to stop the bad female from cutting the good females hair (slight blur)
TOP RIGHT Bad female grabbing for good females hair (slight blur)
BOTTOM RIGHT Good females hair and bad females hand reaching out (Focus)
BOTTOM LEFT Good females hair and shoulder (Focus)

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