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C&A Fashion Like

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Published on Apr 18, 2012

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C&A offered a solution to a big problem among women: insecurity when shopping.
After all, what woman never wished for a little help choosing the right clothes?

We decided to offer our consumers help from a giant network of people.
We put the clothes of the new collection on Facebook. There, users could click on LIKE for the items they liked more.
These LIKES were added up in real time on the hangers of the actual piece of clothing in the store, helping thousands of women in the difficult mission of choosing the ideal clothes.

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A C&A resolveu ajudar as mulheres em um grande problema: insegurança na hora das compras. Afinal, qual mulher nunca quis um palpite para decidir a roupa certa?

Para dar às consumidoras muito mais que apenas um palpite, temos cabides especiais na C&A do Shopping Iguatemi SP que contabilizam em tempo real os likes que estão sendo dados na fanpage da C&A.

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All Comments (19)

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  • Zoran Jovicic

    Jebanje u bulju !!

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  • MLo5cH1av0

    Ajuda nós maridos também. A gente nunca sabe o que elas gostam no momento, o que é que ta na moda... Boa ideia.

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  • Lucas Lopes Nunes

    A ação é interessante, embora eu possa apostar que as roupas mais caras terão maior contagem de likes.

    Aliás, por que "like" e não "curtir", como está na versão em português do Facebook?

    A idéia do compartilhar ("share" não) a fatura do cartão de crédito foi boa também.

    ·

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  • realtrix

    Dê "like" na roupa que você gosta, e ajude uma mulher a estourar o limite do cartão de crédito do seu marido e ficar ainda mais endividado.

    Obs: C&A, please... na próxima providencie também a funcionalidade "share" a fatura do cartão de crédito com outros, para ajudarem a paga-la. Aí fica show!

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  • Paulo Henrique

    O nome Like é por causa do aplicativo do Facebook! Seria sem graça se fosse (Gostei), no Brasil também falamos inglês porra! kkk

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    in reply to aaaa75036 (Show the comment)
  • Juliana Paula

    intersting!

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  • Ana Carolina Duca

    boa ideia, curti! =]

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  • vanderson alves

    Pelo menos um "gostei" né. Concordo!

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    in reply to aaaa75036 (Show the comment)
  • José Maurício da Silva

    Vai ser legal \o/

    · 2

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  • aaaa75036

    Like? Tinha q ser Gostei! Moramos no Brasil porra! Para de querer colocar o ingels acima do portugues!

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