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C&A Fashion Like

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Published on Apr 18, 2012

You can turn on english subtitles.

C&A offered a solution to a big problem among women: insecurity when shopping.
After all, what woman never wished for a little help choosing the right clothes?

We decided to offer our consumers help from a giant network of people.
We put the clothes of the new collection on Facebook. There, users could click on LIKE for the items they liked more.
These LIKES were added up in real time on the hangers of the actual piece of clothing in the store, helping thousands of women in the difficult mission of choosing the ideal clothes.

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A C&A resolveu ajudar as mulheres em um grande problema: insegurança na hora das compras. Afinal, qual mulher nunca quis um palpite para decidir a roupa certa?

Para dar às consumidoras muito mais que apenas um palpite, temos cabides especiais na C&A do Shopping Iguatemi SP que contabilizam em tempo real os likes que estão sendo dados na fanpage da C&A.

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