Fifth Third Bank - Creating a Consistent Customer Experience

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Uploaded by on Mar 25, 2008

The leaders at Fifth Third Bank wanted to create loyal and engaged customers to drive their business. This was done through a combination of increasing employee engagement, as well as a customer needs assessment. Fifth Third Bank wanted to create a customer experience that could be replicated across all of their branches.

Before implementing this new strategy there were inconsistencies in the process. Customers would express their needs, but employees often assessed only the short-term needs and overlooked long term opportunities. The new process allowed them to take a more holistic approach, using proven strategies to better serve the customer.




Having education build around the process of selling to and pleasing customers while increasing employee engagement has led to significant business results. The learning department now plays a much more strategic role at Fifth Third Bank.

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Education

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  • And the bitch is ugly

  • Can't stand fifth third bank. They're fucking up my refi as we speak. I plan to llitigate. I could write volume about this fucking bank. Hope they all burn in hell..mother fuckers

  • Consistent? You mean you fuck everybody?

  • just saw this video: "1085 trowbridge" on YouTube, check it out before you move on!

  • watch out for the employees. check out my facebook page

  • Ha! Fifth Turd is probably the most hated bank by customers and employees. Just ask anyone unfortunate enough to do business with them. Their screw the customer attitude has led to significant business results indeed. That's why they're on the brink of bankruptcy or nationalization, whichever comes first. Great job by the Fifth Third "leaders."

  • B.S.

  • The end business result with FTB = Customer Financial Disaster. I'm sure glad I found the Trowbridge Road 1085 video documentary about FTB's failure to protect the customer before I started my building project. I'll be sure to let my friends and family know NOT to trust FTB based on Trowbridge Road 1085's experience and to seek a responsible bank to protect MY money!!!!!

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