TEDxManhattanBeach - Michael Shore - WHAT IS FUN

Michael Shore, Ph.D. is currently Vice President of World- wide Consumer Insights at Mattel Inc. Prior to joining Mat- tel, Michael worked as an Insight Consultant specializing in children's trends and development. His clients included Kellogg's, Electronic Arts, Activision, advertising agencies as well as television/film studios. Since starting at Mattel, over 15 years ago, he has had responsibility for investigat- ing kids', parents' and adults' attitudes towards toys and play across all categories including dolls, action figures, vehicles, board games, digital (Web/video/PC games), plush, sports, craft activities, construction, and infant/preschool products.

Category:

People & Blogs

Tags:

• tedxtalks
• manhattan beach
• michael shore
• what is fun
• mattel
• fun

[gbytknox]

Interesting.....adults analyzing fun.......it's like they forgot how to do it, so now they have to study it and label it. We're so serious.....

[BrokenBjartur]

"Perfection, that's what its about. Its those moments when you can feel the perfection of creation, the beauty of physics, the wonders of mathematics, the elation of action and reaction. And that is the kinds of perfection that I want to be connected to."

- Anders.

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This it what I perceive as fun. I like seeing physics in action. I like to estimate a throw, and succeed. I like when things come together and finally complete the picture.