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Waitrose MD on sustainable fish and The End of the Line

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Uploaded by on Jun 4, 2009

Mark Price, Managing Director of Waitrose, on why consumers should choose sustainable fish and why the company is supporting The End of the Line.

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  • the number one action is to stop having babies

  • To some comments, there is no such thing as sustainable fish ? Yes, there is, and its not grown on a farm. Wild caught fish are sustainable where quotas and limits are set, like the east coast of the USA. Someone mentioned buy locally, well done, the most common sense ive read. Many foreign countries have no laws, limits, quotas, etc. making their harvest unsustainable. !

  • Love waitrose great food briliant customer service and very reliable there home shopping is a great service thank god for stores with values like waitrose :-). A loyal customer.

  • True fishfarms feed their fish with fish from the wild, fishfarms use medication that pollutes the sea around it.

    If you have fishfarms inside fish are up and over each other in small tanks and suffer enormous amounts of stress. Not healthy for them and not for you to eat those stress hormones.

    Plant eating fish like Tilapia get put on ice and keep on living while being sliced it is a terrible practice and for saving the planet we need to go veg!

  • I'm curious as to why people believe that Fish companies are interested in seeing the extinction of a species. Sure they can hoard supplies and make a one time profit, but sustainable long term profit is more beneficial in economic terms. The laws of supply and demand will ultimately be able to solve this issue and the only thing that will hinder it is a lack of education. Inform yourself, purchase wisely, and expect the price of fish to skyrocket soon.

  • Une étude approfondie sur la part, je dis le répète, sur la part du marché.

  • There is no such thing as "sustainable fish". You always have to put in several times the amount of other fish or food to get a certain amount of fish. Its the same as factory farming. What a waste! We have only one planet and are going to loose it if we do not act fast.

  • There is no such  thing as "sustainable fish". You always have to put in 10 times the amount of food to get a certain amount of fish or meat. What a waste! We only have one planet and are going to loose it if we do not act fast.

  • If we as a society were to do these things, not only with the fish industry, but the beef, poultry, pork, and alchohol industries, Then I think we can finnally make a differance.

    This is only my opinion, I didn't mean to insult you or anything mate, I just think that these problems just can't be solved just by simply not eating fish/meat.

  • Now, this is just my personal opinion, but I think we need to first: establish efficiant and eco friendly fish farms that are actually effective in their production of fish.

    Second: we need to start minamilizing the scale of our fishing operations, and localize them, that way there is more jobs, but less fish being caught.

    Third: we need to convince people to start buying locally, all the changes that have been applied in the privious point will be useless, unless you convince the masses.

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