Maximizing Trade Show ROI

The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing.
Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is strong. But when the bottom drops out, as it always does, for some reason or another, were left with CEOs, COOs, CMOs, and the scariest C of them all the CFO asking why the heck youre spending all this money on trade shows?! Whats the ROI?
Some great companies, regardless of size, have figured out a way to measure ROI. Whether theyre using some of the methods noted earlier in this e-book, including full utilization of CRM programs or a home-grown program to measure their results, theyre quantifying and theyre spending accordingly. Others dont have a clue. They just go to trade shows because, as weve heard them say, theyre worried that theyd be conspicuous by their absence.

Category:

Education

Tags:

• ROI
• ebook
• free
• e-book
• trade show
• jeffrey blackwell
• the rogers company
• trade show feed