7up "Bubbles" 1974

this is one of the 7up commercials that put Robert Abel and Associates on the map. i think got a Clio or two for this. completely wizard

Category:

Film & Animation

Tags:

• 7up
• bubbles
• Robert
• Abel
• Associates
• commercial
• television
• wizard
• richard
• taylor
• glow
• neon
• candy
• apple
• 1974

[ArmpitNoises]

If I saw that on the air today I'd say what a great ad.

[kstarpictures]

This was all photography tricks actually, NO computers. Although computer animation was just getting its start around this time (with Scanimate, which was more of an analog video synthesizer) this wasn't created using such a system.  Therefore, I've always been astounded at what Robert Abel and Associates were able to pull off with what they had. That's talent.

[cleoshepardchou]

Was 7 up a dopers' drink back in the day? This and some others look like some acid trip.

[batterymaker]

Thirty years later, it still makes the eyes pop.

[snoopygirl68]

I remember another commercial for 7up that used the same music that showed a cartoon pilot flying a 7up bottle across the screen. I would love to see that one again!

[newalm]

7-up should use this same commercial now. Just as good now as it was back then!

[HunterMann]

I'm more impressed with what the producers created back then with low-tech than most of the crapola that people do with hi-tech these days.

[TheDeJureTour]

I have a 7UP bottle from 1957 that I found in the backcountry with the same logo on it, sitting on my desk.

[klusterset90001]

Technically excellent. "You can't make it through the night if you don't have some kind of light". Makin' it through the night was a big '70s theme. Maybe the song "Help Me Make It Through the Night" started all that. But also: Faux Elvis sings "We couldn't have made it through the day without something to show the way." Through the day too? 7UP is both The Light and The Way. For the dream consumer who literally cannot function without irrigation of the gut with 7UP every few minutes.

[Aeolis7]

One the best commercials ever made!

[KidCairbre]

Great Elvis impersonator, obviously (Orion? Ronnie McDowell? NO WAY would El himself shill for anything in those days!), but is that really Kenny Rogers singing the part afterward? I would think so...Great job! Sharp, clear video!