The 7th Annual Multicultural Marketing Summit brings together the state-of-the art in geo-demographics, analytics, visualization and best practices across industries.
America is undergoing a tremendous cultural shift. Hispanics, Asians, African Americans, Middle-Easterners and Eastern Europeans are forming an increasingly important part of our nation. The recent immigrant populations--unlike prior waves of immigration--are embracing and retaining many of their cultural attributes, requiring marketers to address them in a special way. Most corporations are convinced they must act quickly to capture these opportunities. The questions are, exactly what action is necessary to better-serve these rapidly growing populations and how can a corporation garner its fair share of this record-breaking growth?
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