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Open RTB panel - IAB Ad Ops Summit 2011

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Uploaded by on Nov 7, 2011

Steve Sullivan, IAB; Bill Simmons, DataXu; Neal Richter; the Rubicon Project, and Roland Cozzolino, MediaMath; share insights at IAB Ad Ops Summit 2011 about the operational impact of OpenRTB, and for the first time being able to look at every aspect of an impression.

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