Consumers And Technology: The 20-Year View (Part 2)

Excerpt from 2008 Consumer Forum. Forrester Vice President James McQuivey explains how marketing and strategy professionals can meet the core needs of consumers. McQuivey argues that leading companies will win with convenience. October 28, 2008 in Dallas, TX.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

Category:

Science & Technology

Tags:

• Forrester
• Research
• technology
• consulting
• marketing
• consumers

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