Cold calling? New York Times bestselling author Frank Rumbauskas explains why that's not a good idea if you want to become a top sales pro! Get 10 Free Chapters of Frank's breakthrough system at http://www.nevercoldcall.com
I did a two year experiment on myself to examine two distinctly unique ways to generate new business. One with cold calling, the second with what I'd call digital prospecting and inbound lead generation. In 2010, I generated over $250,000 in new business using cold calling. In 2011, I generated over $300,000 in new business without making a single cold call. I'm publishing my rationale, methodology, results and discussion in a white paper shortly at blog.marcbinkley.ca -
I don't totally agree with what this guy is saying, but at the same time it is very interesting to see his opinion. I work in a Multi-million dollar company that increased it's sales revenue by 125 million in the last financial year. I'm only an entry level sales rep, but I can say the most successful people I work with use cold calling to find new business 80% of the time... Also the whole purpose of a cold call is to offer something of value, otherwise it's useless from the start.
Raesnor seems to not understand the basic principals of marketing and selling. There is always a percentage of people who are close to, or at a point, where they are looking for a new solution or provider. Cold calling is done to identify these people, not try to strong arm people who dont' need what your selling.
What he said about cold calling only brings value to you is rediculous, just because you have a referral doesn't mean your not still looking for a sale. If you can make it cold calling you can make it in sales. People will lure people in with the no cold calling sales techniques because cold calling is scary at first and they think they can get lots of people that way.
Never, ever respond to a cold call. If you weren't looking for a product you don't need it. Respond and all you do is make life worse for everybody else who have to put up with even more annoying calls. Remember you don't need what they are selling, if you sign up up you will be dealing with Indian call centres for the next month sorting about the mess.
i've built a successful practice solely through the use of cold calling. i still use it as my primary prospecting method to expand my business. the more ppl believe that cold calling is dead, the better for my business. thanks guy!
I've always felt this way about a salesperson! I hate cold calling, cold canvassing!... I'm going to use Frank's methods in my own business.. (cold callers are annoying you can count on that)
Scandalous. All this talk about having the power and driving up prices. He has some valid points, but the last thing I want is to deal with a salesperson that's more concerned with driving up the price and being the Alpha Dog.
im pretty sure it does demand on what service your business provides!
Dubaifreak 3 weeks ago
I did a two year experiment on myself to examine two distinctly unique ways to generate new business. One with cold calling, the second with what I'd call digital prospecting and inbound lead generation. In 2010, I generated over $250,000 in new business using cold calling. In 2011, I generated over $300,000 in new business without making a single cold call. I'm publishing my rationale, methodology, results and discussion in a white paper shortly at blog.marcbinkley.ca -
marcbinkley 1 month ago
I don't totally agree with what this guy is saying, but at the same time it is very interesting to see his opinion. I work in a Multi-million dollar company that increased it's sales revenue by 125 million in the last financial year. I'm only an entry level sales rep, but I can say the most successful people I work with use cold calling to find new business 80% of the time... Also the whole purpose of a cold call is to offer something of value, otherwise it's useless from the start.
doncartel69er 8 months ago
only in america.... cold callers in the UK get fucked off, we tend to take the piss door to door sellers get the noisy end of a chainsaw... LMFAO
26TM240 8 months ago
Raesnor seems to not understand the basic principals of marketing and selling. There is always a percentage of people who are close to, or at a point, where they are looking for a new solution or provider. Cold calling is done to identify these people, not try to strong arm people who dont' need what your selling.
wayne60618 8 months ago
What he said about cold calling only brings value to you is rediculous, just because you have a referral doesn't mean your not still looking for a sale. If you can make it cold calling you can make it in sales. People will lure people in with the no cold calling sales techniques because cold calling is scary at first and they think they can get lots of people that way.
MRsquidgers 11 months ago
Never, ever respond to a cold call. If you weren't looking for a product you don't need it. Respond and all you do is make life worse for everybody else who have to put up with even more annoying calls. Remember you don't need what they are selling, if you sign up up you will be dealing with Indian call centres for the next month sorting about the mess.
raesnor12 11 months ago
i've built a successful practice solely through the use of cold calling. i still use it as my primary prospecting method to expand my business. the more ppl believe that cold calling is dead, the better for my business. thanks guy!
pibadar 1 year ago 2
I've always felt this way about a salesperson! I hate cold calling, cold canvassing!... I'm going to use Frank's methods in my own business.. (cold callers are annoying you can count on that)
Terrilliser 1 year ago
Scandalous. All this talk about having the power and driving up prices. He has some valid points, but the last thing I want is to deal with a salesperson that's more concerned with driving up the price and being the Alpha Dog.
DirkXXVI 1 year ago