Goldsmiths students set to benefit from links with DDB UK

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
586 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Nov 8, 2010

Advertising agency DDB visited Goldsmiths, University of London earlier this month (November 2010) to discuss their collaboration with the Department of Psychology.

Daniel Müllensiefen, a lecturer in the Department of Psychology, is currently working as scientist in residence for the agency, a first in the world of advertising.

It is hoped the collaboration will lead to links with the advertising industry which will give the students experience of the business world before they even graduate. DDB has said it wants to gain a more rigorous insight into how advertising really works and a scientific understand of consumers' minds and it hopes a relationship with Goldsmiths will do that.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more