Trent Blizzard teaches a full-day seminar on Google: All About Google.
The hands-on workshop is focused on the hospitality industry in general, and the hotels, resort and property manager segments in particular.
Attendees will learn how Google works:
*Google Organic Search
*Google Map / Local / Business Search
*Google Video Search
*Google News Search
*Google Image Search
*Google Adwords / PPC Search
Also:
*Industry Research
*Tools for Keyword Research
*How to Optimize your Website
*How to Build Powerful Referral Links
*Tools for Tracking Results
*Tools for Spying on your Competitors
*Creating a Strategy and Scorecard
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