Bill's Design Talks: Pentagram

MICHAEL BIERUT and YVE LUDWIG of Pentagram talk about designing the catalog for the National Design Triennial: Why Design Now?

A partner at Pentagram, critic at Yale and co-founder of Design Observer, Michael is one of the world's most admired graphic designers. We at Cooper-Hewitt were thrilled with the design that he created for our Triennial exhibition catalog! He will be the first presenter in a new series of conversations, BILL'S DESIGN TALKS, moderated by Bill Moggridge.

Yve Ludwig is the graphic designer at Pentagram who developed the full design for the Triennial catalog. She and Michael will show the design process as a case study and discuss the design of this piece in a broader context, followed by a discussion with members of the contributing team at the museum.

A longer version of this program is available here:
http://www.ustream.tv/recorded/7255679

• Category

  Education

[IronDesignNY]

Michael's a great posterboy for brand design-- can we elect him for president?

[DieMenschMaschine1]

Good video, but I really thought that typeface was Bell Gothic... Can someone please explain to me why it's ok for Hoefler & Frere-Jones to redesign existing fonts when so many designers hate Arial for being a plagiarism of Helvetica?