TBWA博報堂 皆川治子氏セッション Vol.3 ad:tech Singapore2010

Integration of mobile advertising into traditional campaigns


Participants will hear case studies on integrating mobile platform into the mix of traditional advertising platforms. How to measure effectiveness in term of branding and tactical campaigns using mobile and also participate in a simulation to integrate mobile platform in a typical marketing campaign. This session encourages interactive from the participants so that all will learn the ideas of integrating mobile as part of their marketing plans.

WORKSHOP FACILITATOR:
Haruko Minagawa, Touchpoint Evangelist, TBWA HAKUHODO

Raymond Teoh, Vice President of Advertising Sales, Pudding Media

Category:

Education

Tags:

• ad:tech
• singapore
• 2010
• haruko
• minagawa