'Ken Lay - Last Year' TAC's enforcement TV campaign

November 2009: 'Ken Lay - Last Year'
The ads that support Victoria Police's Enforcement campaigns are timely reminders that if you Drink or Drug Drive, Speed, or drive while Fatigued, at best you will get caught, at worst you could kill or seriously injure other road users.

The first TV component of the campaign featuring Deputy Commissioner, Road Policing Ken Lay. The first ads screened from Sunday November 15 2009 to coincide with the Road Trauma Support Service Memorial Day

The use of officers who are actively serving in the Victoria Police force helps to strengthen our message. These Police are at the coal face, and see the harsh reality of road trauma - the devastating crash scenes and the heartbreak of family when they receive the bad news that their loved ones have been killed. Showing the situation from a Police officers point of view demonstrates the human side of road trauma

Category:

Film & Animation

Tags:

• 'Ken
• Lay
• road
• trauma
• toll
• TAC
• transport
• accident
• commission