Backpocketing
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Uploaded by ArcWorldwideIndia on Jun 26, 2009
To make commuters of the Mumbai Suburban Rail Network aware and alert to the threat of pick pockets, sleight-of-hand professionals were hired to backpocket thousands of commuters (i.e. drop something into unsuspecting commuters' pockets instead of picking it). The item dropped was a detailed pocket safety guide that gave comprehensive information on how pickpockets operate and tips to safeguard commuters against them. A highly effective solution that demonstrated in real time the ease with which someone could pickpocket another without the latter knowing what was happening. The impact was intended to shake commuters out of it-couldn't-happen-to-me attitude and take action.
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