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Personalized Reinforcement: Using Behavioral Economics to Sustain Healthy Behaviors

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Uploaded by on May 25, 2011

Murat Kalayoglu, MD, Ph.D., M.B.A. (Healthways) filmed at The Connected Consumer (www.Healthways.com/ConnectedConsumer) live from the Massachusetts Institute of Technology AgeLab.

Most people are influenced by cognitive biases that make it difficult to adopt and sustain healthy behaviors. Kalayoglu will share leading trends in behavioral economics, and how some of these principals can be applied to move people toward healthy behaviors.

Dr. Kalayoglu and co-founder Dr. Michael Singer started HealthHonors Corporation in January, 2006 out of a vision to motivate people to adopt healthier behaviors through the smarter use of incentives. HealthHonors was acquired in 2009 by Healthways.

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