Behind the Scenes:Jury Deutsche Telekom Interactive TV Award

Not an Easy Decision
After the closing date on April 4, the Interactive TV Award team reviewed 105 applications from 13 countries, scrutinising the concept outlines and assessing the ideas behind them. "The number of submissions and the engagement of the competitors overwhelmed us, to put it mildly," says Marc Schröder, patron of the Awards and Segment Director Communication Services, Products & Innovation Division. "The market is extremely young and the developer community is correspondingly small. So it's all the more impressive that in so little time we received applications from all over the world, for example Australia and Korea." In the first step the 20 best submissions were filtered out by the team on the basis of the criteria check list. Then in a second selection procedure, the ten winners were named by a jury of experts and Deutsche Telekom decision makers.
Read the full story: www.interactive-tv-award.com

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