An Intelligent Content Strategy for Enterprise Technology Marketers: Part 1

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Uploaded by on May 21, 2009

This is Part 1 of this 4 part marketing video series that educates technology marketers on how to develop a successful marketing content strategy.

Marilou Barsam, SVP of Client & Corporate Marketing at TechTarget, introduces the CEO of Strategic Oxygen, Michael Gale. They then go on to discuss the stages of the enterprise technology buying process and how the different media types are consumed throughout it. Marilou also adds input on the importance of the "hyper-active" lead.

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