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CrossFit - The Rob Davis Story

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Published on Dec 13, 2012

Rob Davis was a six-figure, white-collar, software-industry executive with a wife and six kids. When the economy started to tank, he wasn't concerned.

"I never in my life had a problem finding a job. Didn't anticipate it being a problem whatsoever," he explains. "That wasn't the case."

Davis and his family found themselves living on his unemployment checks for months with no prospects on the horizon. During that time, a friend introduced him to CrossFit.com. After learning more, Davis took a leap of faith.

"I took—no exaggeration—I took almost our last little bit of money and put our deposit down on a Level 1 (seminar) with no idea how I was going to pay the remaining balance."

Days before Christmas, the Davis family received a knock on the front door and an $8,000 check "from Santa."

Today, Davis owns CrossFit 817, a 15,000-square-foot affiliate in Keller, Texas, with more than 300 members.

"Still to this day," he says, "don't have any idea where that (check) came from."

Video by Elliot Schrock.

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