Unilever/Ben & Jerry's online communities case study - Martijn Van Kesteren and Tom DeRuyck

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Uploaded by on Jan 27, 2011

How fans became future-shapers of an ice-cream brand:
Towards the next frontier in conducting insight communities

= Discover a new approach to conducting insight communities
= Find out about the community built for Ben & Jerry's (Unilever)
= Learn how brand fans were given the opportunity to become future-shapers of a brand they like

Martijn Van Kesteren, Consumer Shopper Insight Manager, Unilever
Tom De Ruyck, Senior Consultant ForwaR&D Lab, Insites Consulting

Presented at Online Research Methods, Jan 27 2011

For information on our events or to join us at an upcoming conference visit
www.research-live.com/events

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