How fans became future-shapers of an ice-cream brand:
Towards the next frontier in conducting insight communities
= Discover a new approach to conducting insight communities
= Find out about the community built for Ben & Jerry's (Unilever)
= Learn how brand fans were given the opportunity to become future-shapers of a brand they like
Martijn Van Kesteren, Consumer Shopper Insight Manager, Unilever
Tom De Ruyck, Senior Consultant ForwaR&D Lab, Insites Consulting
Presented at Online Research Methods, Jan 27 2011
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