A group of young Wellington entrepreneurs is trying to revolutionise the ticketing industry and have launched a product which could not only change the way tickets are sold - but also what people wear.
Their master plan to take over the industry is simple: Provide something the other ticketing companies don't.
So just what is their mysterious point of difference?
It's a combination of fashion and function. A ticket built into a t-shirt, an idea now opening doors to gigs all over the country.
The concept comes from a small Wellington company which was looking to develop its prepaid ticket and drinks card to provide concert goers with a lasting souvenir.
Chip McCabe, of Glu Clothing, is the brains behind the clothing side of the collaboration.
"We basically did a whole bunch of research into it and sent some things up to Auckland to our screen printers up there, and then we got the samples back and we brought them back down to the 1-Night boys, they scanned it and it worked so we were really stoked about that," says Mr McCabe.
The shirts were trialled again at a recent gig in Wellington, and while the cards were run off the Eftpos mainframe, loading them with dollars is a simple internet banking transaction.
"We are in a pre-purchasing generation so its all about loading up and getting ready for a good night, and you don't have those mishaps where you wake up in the morning with a sore head and you've wasted your Eftpos balance," says Josh Dry from 1-Night.co.nz.
The cost of the shirts is dependent on the ticket prices for individual gigs, but as a guide the Elston Gun prototypes were priced at $30.
So rather than costing you the shirt off your back, you'll have one to wear on the night.
Mean chip!!!
MrBashbeats 1 year ago