Acura did make a huge mistake by doing this. They completely removed their brand as the "luxury" Japanese car makers. If you have built your brand as a higher end product and want to broaden your market, you expand and create another brand. For e.g Banana Republic and The Gap and Old Navy.
He speaks the truth.
blacuraRL 11 months ago
Acura did make a huge mistake by doing this. They completely removed their brand as the "luxury" Japanese car makers. If you have built your brand as a higher end product and want to broaden your market, you expand and create another brand. For e.g Banana Republic and The Gap and Old Navy.
ekc19 2 years ago