The Market Research Commandments 5

Market Research Commandments 5

The second important marketing research commandment we just went over was commercial value in
keywords or what is sometimes called OCI "Online Commercial Intention". There are a couple more
things to consider in this regard but let's also take a look at the third commandment which is a must.
You must take an affiliate, existing or new product or service and match that product or service with
appropriate traffic streams. In addition you need to consider how and why to offer specific products
when doing your market research. It is a common sense approach to decision making and most
marketers just don't use this concept.

Ask yourself two questions: • "What product or service can I offer to this traffic stream?" • "How can I offer it with it's own unique selling proposition?"

By asking these two questions what you are doing is essentially playing two roles at once as a marketer.
You are following the age old economist theory of supply and demand or "giving the market what it
wants in the right place at the right time". Many people call this affiliate marketing which is fine but it
is broader than that... what you are doing is satisfying a demand.

The second question addresses a more powerful and more difficult question and skill. "How can I offer
something which is either a hybrid product, has added value, is completely a novel idea or any
combination of these three?"

This is what some people call product development and some call this alchemy. It is a purely
imaginative and creative skill. It is not measurable and can have immense value. It is the ability to coin
new ideas completely. It comes to some people quite easily and others not so much. Sometimes such
ideas flow rapidly and sometimes it is a process which takes weeks or even months.

Do not rack your head over it if you cannot make this alchemy part of marketing reveal a novel
approach for you. The easy way to move forward within your market is to simply match traffic to
products and services for starters and then use a hybrid approach or a value added proposition to that
idea.

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Tags:

• Affiliate marketing
• business
• commandment
• competition
• Cost per click
• Google
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• market samurai
• marketing
• oci
• online
• products
• research commandment
• sense
• SEO
• streams
• traffic
• usp
• value