Flexibility; key to avoid customer disasters

Are you finding todays customers are never satisfied, want it right here, right now and precisely tailored to their needs? Flexibility and responsiveness to customer shifts in the marketplace is mandated and businesses that lock themselves into systems and long-term plans may not be around when the future arrives.
People expect to be able to withdraw cash from ATMs at any hour in any location, make a phone call from any place on the planet and text or e-mail information to colleagues because they cant wait for overnight delivery.
Research shows todays average consumer has less time to browse, down 25 percent from five years ago. In all industries, the companies that will win the competition for customers will be those that invest in real time systems, information, and telecommunication technology that can respond to changes in customer expectations in the shortest period of time.
The column and podcast that follows will provide you with some valuable insights on how a shoe store chain lets women design their own shoes with a three-dimensional foot scanner and real estate franchises use Web-based technology so customers can receive information about schools and other community features, trends in values, videos and photographs, and detailed descriptions of houses that fit their profile and budget.
As you will discover, technology is both the cause of this problem and the solution. More valuable than the most intricate research and planning will be a real time culture, but founded on an understanding relationship between companies and customers.
To read the column or download the podcast go to www.TheDreamSpeaker.com Questions or comment email Joe@TheDreamSpeaker.com

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