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Coca-Cola and Earth Hour 2011

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Uploaded on Mar 30, 2011

Coca-Cola lends its support to WWF and Earth Hour 2011. London landmarks, including the neon Coca-Cola sign in Piccadilly Circus, were switched off for one whole hour on Saturday 26th March at 8.30pm. During the hour of lights out, a team of cyclists at the Royal Albert Hall, including TV presenter Kirsty Gallacher and a representative from Coca-Cola, pedalled for one hour to generate enough energy to project a video on the building's exterior.
Find out more at: http://www.coca-cola.co.uk/environmen...

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