Promotional Videos: Adventure Treks

As one of the first things viewers see on the Adventure Treks homepage, this video is designed to appeal to both prospective students and their parents. More specifically, the video is targeted at students curious about taking on a wilderness trip but that are probably also nervous about whether or not they are up to the challenge.

The video's opening appeals to that curiosity with an energetic showcase of activities and the benefits of coming on an AT trip. Once the viewer is given a clear picture of what Adventure Treks is, student testimonials reassure nervous viewers that students will be set up to succeed regardless of their prior experience.

In order to set Adventure Treks apart from similar programs, the video highlight's the program's emphasis on community. As this is something most students do not know they want until after they have been on a trip it is communicated indirectly through terms like "new friends" and images of student's smiling together.

The remainder Narration from Adventure Treks staff is kept to a minimum, allowing students and parents to tell most of the story.

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