No Matter What

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Uploaded by on Dec 16, 2011

A new TV spot encouraging parents of all incomes to get health insurance for their kids, this time under a single brand - Florida KidCare. The spot, created by the social marketing agency SalterMitchell for Florida Healthy Kids Corp, is part of a pilot program being launched this Spring in the Fort Myers area. The campaign also includes web advertising, billboards, collateral and fliers inserted into mailings to those receiving unemployment. Find out more at www.HealthyKIds.org. More about SalterMitchell at www.SalterMitchell.com

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