Cause Marketing on Facebook - VolunteerMatch Solutions BPN Webinar
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Uploaded by VolunteerMatch on Dec 13, 2011
December 2011 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Cause Marketing on Facebook Truths, Tips and Trends from Pioneers
Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media.
Like their counterparts in other disciplines, cause marketers are still figuring out how to reap the greatest impact from Facebook. To learn what is working — and what to avoid — the team at Cause Marketing Forum recently conducted dozens of interviews and published a white paper on the topic. Join Megan Strand (the primary researcher and author of this white paper) as she shares best practices, tips and truths for cause marketing on Facebook.
You will learn:
- Why cause works on Facebook
- How to navigate the changing expectations of nonprofit organizations
- The importance of showing impact
- Hot buttons for online voting contests
- Pro tips for creating deeper engagement
About Our Guest Speaker:
Megan Strand is the director of communications for the Cause Marketing Forum and the white paper's primary author and researcher. At CMF, she sources and produces quality content for cause marketers via the company's website, blog and social media outposts. Prior to CMF, highlights of Megan's career included stints as director of operations and marketing for a continuing education company, internal communications specialist for a local government; marketing manager for a mid-sized non-profit and Peace Corps volunteer.
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