1983 ads Michelob Light

While Michelob's® ad campaign at the time was...minimal, Michelob Light® was all for the winners! (Or, having to buy the beer FOR the winners) The fitness craze of the 80s was picking up steam: notice that they weren't playing golf or fishing.

© 1983 Michelob Light. All TV promos, news clips, airchecks, etc. remain the sole property of the respective copyright holders. No videos are for sale, nor do they imply challenge to ownerships. They are intended strictly for entertainment, educational, and historical purposes, and fall under the "Fair Use" guideline.

Category:

Entertainment

Tags:

• 1983
• ads
• Michelob
• Light
• 1980s
• TV
• Commercials
• Retro
• Racquetball
• classic
• advertising
• 80's

[splatking1]

This is what racquetball is all about. Good competition, good beer and good times. :-)

[telegrammsamm]

It's been 28 years, and I keep singing the song in this ad. I blame my alcohol problems on this commercial.