No Logo (Full HQ)

In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

Category:

Education

Tags:

• No Logo globalization
• brands
• resistance. naomi klein
• shock doctrine

[Johnsigl1]

This seems to freeze at 21:16...

[Santarchy]

@Johnsigl1 Hmm? Not sure what's going on there. I just played it and it worked on my end. Perhaps try clicking on the slider and moving it forward past 21:16

[bradleypark1]

what brand owns you? let me guess....Apple?? Loss of free will and critical thought....I hope there's an app. for that....Virgin maybe? selling individuality by joining the herd?? nice marketing ploy for the sheep....Ikea ....selling corporate ,branded, "democracy"?......wake up.....stop selling yourselves so cheaply....

[TheBobbyroth]

We live in a REPUBLIC!

[rickygervais1776]

Great video. But what you are seeing is the end product OF democracy not an attack ON democracy.

[IceManLikeGervin]

Great upload!

[GetMeThere1]

I like at the end when she says "It's about democracy. It's about people being the authors of their own destiny."

But....democracy is about the MAJORITY being the authors of EVERYONE'S destiny.