Cisco hosted its first Forum for Education Leaders in 2010. The forum was successful, and to ensure that its 2011 Forum was an even bigger success, Cisco collaborated with FableVision to shape a new branding and marketing framework for the virtual conference.
We proposed and developed the theme of Bridging the Gaps, designed a logo and branding elements, and created a short video that introduced the theme to educators around the world. The video uses vivid interviews of students and educators, underscored by original music, to convey a powerful message.
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