RapidKL New Bus System Lack of User-Centered Design

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Uploaded by on Jun 21, 2011

This video uncovers the story of the new rapidKL bus system which does not provide any options for users to pay by money. End users are forced to buy the 'smart-card' which cost RM5 and above for the first time users. This is an example of silent enforcement by certain companies to gain more profits without doing research on the people, their activities, context and technology adoption on the bus itself! Credits to HCI students Abdurahman and Mohamed Elsayed from UIAM.

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Education

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