CNBC Africa Entrepreneurial Edge - Jason Chukwuma Njoku and NollywoodLove featured!

http://irokotv.com/


CNBC Africa recently did a little segment which featured Kingsley Okereke (Divine Touch) and Jason Chukwuma Njoku of IROKO PARTNERS and (NollywoodLove | YorubaLove)

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Is there a way to make money in Nollywood? This CNBC Africa Entrepreneurial Edge segment attempts to answer this question, but I was distracted by the slew of misinformation; the most glaring of which is the claim that "not a single Nollywood movie has been recognized internationally". This statement is refuted by the global acclaim of such films as Kunle Afolayan's The Figurine (screened at FESPACO and festivals in London, New York, Tokyo and Rotterdam) and Mak Kusare's Champions of Our Time (winner of the Special Jury Prize for Best Television/Video Award at FESPACO).

Most of the segment depicts Nollywood as "the Other", fetishizing the so-called guerrilla filmmaking techniques of Kingsley Okereke as it follows his low-budget production powered by "one camera and just one boom microphone".

It is all tired material until the viewer encounters Jason Njoku, CEO of Iroko Partners and creator of the NollywoodLove YouTube channel. His answer to the problem of piracy and distribution is the internet. Njoku has purchased more than 400 audio/video on-demand licenses to stream Nollywood films online for free. His revenue stream comes from an advertising deal with YouTube, thus making content accessible to viewers while putting money back into the hands of the filmmakers. At last count, NollywoodLove has 24,525 subscribers, 1,303,678 channel views and 32,530,182 upload views.

From: http://abndigital.com/

Category:

Entertainment

Tags:

• iroko partners
• iroko group
• iroko media

[finkpanik]

Is Iroko theatres part of the NollywoodLove/Iroko partners franchise? I got an email and I don't want to be scammed.

[NollywoodLove]

@finkpanik No it is not, if you have any further information please send it to us so we can police any situation. Jason

[6ixtus]

How come I searched the websites abndigital & CNBC Africa for anything that ties to or relates to this so called "segment" and found n0ne? Yet you claim that CNBC Africa did the report.

[NollywoodLove]

@6ixtus the video is uploaded on Abndigital's YouTube channel search - 'Success Story of Nigeria's Nollywood' - This aired on CNBC Africa 11th June 2011 - If you need further proof I can provide upon request.

[kemiseba2011]

@seshta well said, we are not hollywood we are nollywood and the fact is that an african owned industry has managed to prosper without any western help or hype is a testiment to what we can achieve by outselves..

[finkpanik]

@NollywoodLove I googled them and they seem legit even though the email sounded dodgy. No worries.

[MrBruna6]

good initiative jason! god bless you

[AM310965]

NO PIRACY

[seshta]

I never listen to "Western" so-called experts especially when they are running-down Mother Afrika and her efforts 2 do anything properly. Nollywood doesn't need outside acceptance, frankly they already have it via the immense interest in these films. I'm a so-called Afrikan american and I too cannot get enough. Improvements R being made in the by and by. Whatever Black people R doing, there will be keen interest from others despite what they so openly. I love Nollywood!!!

[ebitogu]

Alaba is nt 45 minutes from Lagos. It is in Lagos