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Why A Recession Is a Terrible Thing to Waste

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Published on Oct 24, 2012

A talk with Michael Werner, President & CEO, Globe Union Group, Inc.

A recession should be viewed as an opportunity for a midsize company to reinvent itself, explore new market opportunities as competitors go out of business. It's also an opportunity to introduce other changes that strengthen the business as a midmarket company, such as, by cutting out unprofitable products and wasteful processes. Here Werner offers a barrage of ideas on how midmarket CEOs can capitalize on an economic downturn.

A recession provides time to look inward, cut out things that don't add sufficient value, and add things that do. It is a time to rethink goals and strategy and develop a game plan for surviving the recession and come storming out of it.

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