Jaago Re Commercial

I think this is a brilliant example of using Corporate Social Responisbility as a Strategy. Anyone have an idea who the film maker is ?

can anyone translate please............

@ moarora..i m fully agree with u..firstly introspect urself b4 blaming others.. hey we all must Remember that in democracy we get the govt. which we deserve...

@ lekrasuhaki: You may want to find as many flaws as possible in each and every thing around you. But the ad is about conveying the idea, that rather than treating the Voting day as just another holiday, go out and vote.

And thats what Mumbai did this year I guess. People there chose a long weekend from Thursday - Sunday over voting. That's the kind of set of people, this ad is targetted at.

And you say that all parties suck and the real challenge is someone from crowd should come out and start his own party. Lot many years ago, thats how all the political parties were formed but you still refuse to vote for them. Whats the guarantee that you will vote for a new party that is formed.

So why not get out of the crowd and form your own. To bring the change, you have to be part of the change!

@ amazingIndians: The problem IS of NOT voting! Its always been. Look at the way the voting percentage is declining Look at the percentage of how Mumbai voted this year despite all the talks of "we need a change after 26/11". They preferred a long weekend over voting. And this is what this ad projects. That people just treat Voting Day as just another holiday and instead plan an outing rather than exercise their right.