Shimmin Brand Protection - Offerings: Crisis Preparation

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Uploaded by on Mar 20, 2011

Rob Shimmin explains specific offerings within Shimmin Ltd's approach to building and protecting brands. Crisis preparation involves a review of current threats facing the brand and an evaluation of existing crisis plans. Teams are then brought together for a crisis simulation and gaps in preparation are closed. The objective is the long-term health of the brand.
Go to www.shimmin.biz for more information.

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