Who Moved My Audience? Part 1: Who do you trust?

At the heart of human communications is connection. Building those connections through gaining an audience is the work of communications professionals. The question is, where is that audience? Where do they turn for trusted sources of information?

In Part 1, Ploof discusses how communications have evolved in the past 100 years. Before mass media, people purchased their goods and services from the merchants and vendors in their town - people who were also neighbors, with whom you would establish a relationship built upon years of interpersonal experiences.

Mass media changed all of that, however, with national news anchors and advertising campaigns acting as filters through which companies had to go to get their message to their audience. That model dominated the communications field in the 20th Century - until its final decade, when the rise of the Internet caused yet another major shift.

Category:

Education

Tags:

• social media
• digital media
• entrepreneur magazine
• communication
• public relations
• media
• advertising
• audience
• message
• computers
• Internet