1963 Studebaker Super Hawk & Lark Ad with John Cameron Swayze

This is an and promoting the Super Lark and Super Hawk. Avanti powered Studebaker Larks and Hawks were capable of going 132 and 140 MPH. Could these be considered the first American Muscle Cars? These adverts are from 1963 and the Narrator is John Cameron Swazye, of Timex watch fame.

Category:

Autos & Vehicles

Tags:

• 1963
• Studebaker
• Lark
• Hawk
• Advert
• Commercial
• John
• Cameron
• Swayze
• advert
• publicite
• pub
• timex
• werbung

[ywildbore61]

actually they could go faster than stated depending on diff ratio and for example an 289 r1 was rated at 240 hp but was really just over 250hp and a r2 was really over 300 not 290 as stated the r5 set up getting up to well over 600 to 670 horses and r3 up to 400 hp my brothers lark r1 with auto trans could reach 140 mph had a 3.07 diff when he had it back in 1974 so there you go

[pav777tube]

My father worked at a garage back then, he said they used to call them Steadybreakers

[FamilyOfMan1975]

The Avanti was a great car but too ahead of its time.

A shame, too. It's still a highly sought after car today.

[ftsjr]

Since I was a child in the 60s, I've loved the Avanti. An absolutely beautiful car.

[GoldenHawk400]

Nothing can approach the looks of the Super Hawk!

[bongomanfromdalou]

The Super Lark and Super Hawk made up an extremely small percentage of 1963 Studebaker production (which wasn't all that large to start with!). One only wonders what could have happened had Studebaker really had a chance to really update the bread-and-butter cars (they were reskinned for 1964, but they still used the old 1953 chassis.). Sad part was Studebaker was making money from its non-auto operations but creditors wouldn't let them use that money for the cars!

[BigGayerAl]

I think that was deliberate, because Studebaker had a marketing agreement with Mercedes and sold Mercedes through Studebaker dealers.

[ducatinova]

Studebaker made some of the best looking and some of the ugliest cars. While the Loewy coupe and the Avanti were historical, the money should have been used on main stream money making family cars.

[ZiuoxZui]

Raymond Lowey's Avanti design was brilliant. Still one of the most beautiful cars ever created. Also a predictor of future designs(i.e. coke bottle shape).

[thespawnof66]

I do miss Studebaker, but truthfully, they made some big errors, especially just after the war. As for the Avanti, it really was an interesting design. I'm not sure it was what was needed, but it was interesting.