An advertising campaign --- Speeding. No one thinks big of you.

Research is showing that the anti-speeding message in the Speeding: No one thinks big of you campaign has hit home and is having an effect on driver attitudes.

The campaign, launched by New South Wales Government in June 2007, shows people wiggling their pinkies at young men who are speeding.

The campaign has got the community and young people talking and thinking about speeding thats the first crucial step in getting young drivers to slow down.

A wiggling pinkie now has another meaning slow down and stop acting recklessly on our roads because stupid driving behaviour can cost your life in the blink of an eye.

76 per cent of people surveyed believed the campaign increased community awareness about speeding and understood the campaigns clear anti-speeding message.

The campaign is about saving lives not pride. If it dents a few egos but helps save a life, then its worth it.

The song of the video is My immortal by Evanescence.

You may broswer its official website at http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras/campaigns/index.html

Category:

Education

Tags:

• Advertising
• Campaign
• No
• Speeding
• one
• thinks
• big
• of
• you

[Arebeekharne]

@blackdeath727 your name + comment made me laugh

[blackdeath727]

wow no matter how many times i watch this i always cry like a baby