In order to get closer to the topic of our project, first we went to a big mall in Rio de Janeiro and talked to people randomly selected. They talked us about the good aspects of buying at the mall and some problems they have already had. Besides that, we got the opinion of some employees of the mall who are specialized in helping consumers. Then, after this approach, we have made deeper interviews with selected people who have already bought online, so they had more parameters to compare it with the traditional retail.
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